Let's talk about storytelling in business and marketing.

“Consumers want to know more than what a business is selling; they also want to know the story behind it.” - Lorraine Twohill, Google CMO

The benefits of effective storytelling in business are well documented.

Sales coach and #1 New York Times Business Bestselling author Daniel Pink cites a London Business School study that showed the retention rate for brand stories is 65%-70%, compared to only 5%-10 % for facts alone.

But what exactly is a brand story and how can you craft an effective one?

MailChimp defines brand storytelling as storytelling that centers around creating a narrative for your brand that customers can connect with. It's about weaving your brand's core values, mission, and vision into a compelling narrative that mobilizes your target audience.

 🔑 They main idea: Whether you’re in economic development trying to attract investors or a university trying to recruit international students, as a business, it’s important to portray your brand values through storytelling so your target market can recognize and resonate with your brand’s values, products, and services.

Brand storytelling is especially important for businesses looking to differentiate themselves in a crowded marketplace, increase engagement and retention, and enhance their reputation.

How are you leveraging your brand story to get optimal results from your business? If not, take a page from this week’s featured stories.

In this week’s edition of In the Loop, we highlight different organizations that at excel at building trust through business storytelling.

Beximco Fashions: At the pinnacle of Bangladesh's textile and garment industry

🇧🇩 DHAKA, BD — Established in 1994, Beximco Fashions Ltd. has grown to become one of the leading fashion and apparel manufacturers in Bangladesh, having built a reputation for its commitment to quality, innovation, and ethical practices.

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3 powerful OEM branding strategies, according to Japan's EM Devices

🇺🇸 FARMINGTON HILLS, MI — Japan-based EM Devices Corp. (EMD) has managed to carve out a significant presence in the automotive heartland of the United States through strategic branding. Today, EMD has the second-largest share in the automotive relay market in the U.S. and is aiming higher.

In an interview with GMI POST, EMD CEO and President Chihiro Yamamoto shared three reasons the brand has become a sought-after supplier.

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How private and public sectors differ in marketing approaches

🇺🇸 EVANSTON, IL — Recognized as the Father of Digital Marketing, Prof. Philip Kotler said, “To be successful, the company must do a better job than its competitors in satisfying target consumers. It is more expensive to obtain new customers than to retain them.”

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MORE FROM GMI POST
U.S. Mountain States Business Report 2023

📌 The Mountain States comprise a region of breathtaking beauty where the splendor of nature is on full display. The region also serves as a prime destination for U.S.-Japan trade with over 450 Japanese companies currently doing business in the Mountain States.

📰 READ more about the thriving U.S.-Japan connection in the Mountain States in GMI POST’s #USMountainStatesBusinessReport2023 published in The Japan Times.

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CONTACT GMI POST
👉🏻 Do you want to get your story in front of 12,000+ private and public sector leaders?  
Send us an email at [email protected] and we’ll help you get your story to the right audience.

👉🏻 Be featured in The Japan Times (JT), Japan’s largest and oldest English-language daily newspaper!
GMI POST is currently creating economic reports and country investment guides for Bangladesh and the Midwest USA to be published in JT. Send us an email to participate.