Is your business overlooking women? If yes, here are 3 ways to change that.

3 WAYS YOUR COMPANY CAN EMPOWER WOMEN

1️⃣ Include women in your marketing insights, strategies, & measurement

Sounds basic, right? However, a 2023 study from Mediacom shows 79% of women say they do not feel represented in the ads they see.

💡 What your company can do: Feature female figures when crafting your advertising and marketing strategies. For example, economic developers can highlight successful women in their respective regions, universities could invest in thought-leadership pieces featuring female leaders, etc...

2️⃣ Connect women with female mentors

In Singapore, 9 in 10 women said they’d like to connect with a female mentor. However, despite the strong demand, only 25% of women said they actually had a female mentor (She Loves Data/Milieu Insight, 2022). The same report shows other countries across APAC and Europe having similar survey results.

💡 What your company can do: Pair up female employees with strong female role models to empower them to succeed both within and outside your company.

3️⃣ Support women-related causes

Get involved with events and non-profit organizations that focus on women-related causes. Ask around your local network to figure out the most valuable places where you can invest your time, i.e., Hackathons aimed at women, meetups, speaker events, etc. In the U.S. alone, there are over 82,000 non-profit organizations that focus on women's and girls' causes.

💡 What your company can do: Ask your female employees which organizations they’d like to support and commit to volunteering for their projects or collaborate with them in creating events that are relevant to your organization’s market.

THE HEADLINES
In this week’s edition of In the Loop, we put the spotlight on inspiring female business leaders.

🇰🇭 Top Cambodian lawyer shares insights on purposeful leadership

🇸🇬 Eve Felder: Balancing tastes and business

🇺🇸 Empowering women in the culinary world: The journey of Tomoko Omori

FEATURE STORY
Top Cambodian lawyer shares insights on purposeful leadership

🇰🇭 PHNOM PENH, KH — A senior partner in a well-known law firm in Cambodia, Khieu Mealy has been recognized as one of the best intellectual property experts by various organizations in the country and Southeast Asia, like CMO Asia and Asia Law.

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FEATURE STORY
Eve Felder: Balancing tastes and business

🇸🇬 SINGAPORE, SG —  What has it been like for America’s top culinary school to operate in Singapore, now one of the world's leading food destinations? In an interview with GMI POST, chef and educator Eve Felder shared her experiences as the managing director of the Culinary Institute of America’s (CIA) faculty in Singapore for more than 14 years

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FEATURE STORY
Enveritas: Pioneering sustainable practices in coffee and cocoa farming

🇺🇸 NEW YORK, NY — GMI POST spoke with Katsu Zen founder and CEO Tomoko Omori, who has made it her mission to raise women’s roles in the restaurant industry by mentoring and advocating for women entrepreneurs wanting a career in the food business.

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MORE FROM GMI POST
Canada Business Report 2024: Building a Partnership for the Future

🇨🇦 Rooted in shared values and mutual interests, the relationship between Canada and its next-door neighbor, the United States, has grown beyond the economic and political spheres.

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👉🏻 Be featured in The Japan Times!
GMI POST is currently creating investment guides for Cambodia and New York and New Jersey, USA to be published in JT. Send us an email to participate.

👉🏻 Be featured in Foreign Affairs Magazine!
GMI POST is currently creating a country investment guide for Singapore to be published in FA Magazine. Send us an email to participate.