Prioritize what is worth doing.

JAPANESE BUSINESS CONCEPT OF THE WEEK

Yarigai
English translation: “something worth doing’”

Yarigai is a popular Japanese philosophy that teaches people everything in life is temporary, which is why we must prioritize commitments and tasks that are ‘worth doing’.

What is ‘worth doing’?

These are things that bring long-term value. More often than not, these are commitments that we don’t want to make but know we should — like getting up early in the morning to exercise, spending more time with family, or investing in self-care and development.

In the context of business, Yarigai teaches leaders to focus on long-term planning and value creation. Companies that seek strong long-term results outperform companies that optimize short-term gains. 

Through Yarigai, business leaders are encouraged to think about the future of their company, create long-term growth maps and strategies, and continuously evaluate how they are serving both internal and external stakeholders.

Ask yourself: Are you making decisions based on what’s good for you/your business in the long run?

THE HEADLINES
In this week’s edition of U.S.-Japan Weekly:

⚙️ U.S. chipmaker to invest $3.7 billion in Japan

🍓 World's largest vertical strawberry farm rises in New Jersey

💰 New Jersey opens first investment promotion center in Asia

NEWS
U.S. chipmaker to invest $3.7 billion in Japan

🇺🇸 IDAHO, US — Micron Technology Inc. has announced plans to invest up to $3.7 billion (500 billion Japanese yen) in extreme ultraviolet technology over the next few years to introduce EUV technology in the production of memory chips in Japan, the company said in a statement.

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NEWS
World's largest vertical strawberry farm rises in New Jersey

🇺🇸 NEW JERSEY, US — New Jersey now hosts the world’s first and largest vertical strawberry farm, a 22,000-sq. km. facility operated by U.S-based startup Oishii and founded by Japanese entrepreneur Hiroki Koga, whose mission is to “share the appeal of high-quality Japanese fruit with the world.”

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NEWS
New Jersey opens first investment promotion center in Asia

🇹🇼 TAIPEI, TAIWAN — Choose New Jersey inaugurated last month an Asia Pacific Center in the Taiwanese capital Taipei in line with its goal to deepen cultural ties with Taiwan, Japan, South Korea, and China and attract Asian investment to the U.S. state.

READ MORE

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