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🇺🇸🇯🇵 Yes or No: Should you have a Japanese attraction strategy?

How ‘big’ are bilateral relations between the U.S. and Japan? 🤔 

Short answer? Really big — over $690 billion in trade and investments in 2023 alone.

To help further illustrate the vast U.S.-Japan relations, here are some facts and figures presented by the East-West Center and Sasakawa Peace Foundation in their Japan Matters for America/America Matters for Japan 2023 Report:

🤝 The United States is Japan’s 2nd largest export destination, and Japan is the 4th largest export Destination of the United States.

💼 Trade and investment from Japan have created over 1 million jobs across the U.S.

💰 The U.S. is the top destination for Japanese investment and the largest investor in Japan. Leading sectors include (1) manufacturing, (2) automotive, (3) food, feeds, and beverages, and (4)capital goods.

🏫 The U.S. attracts over 13,000 higher education students from Japan every year.

What do all these mean for your business?

👉 Your business is missing out if you don’t have a Japanese attraction strategy.

Whether you’re in economic development, education, or a tech startup, plenty of U.S.-based businesses and organizations have found success by working with Japanese companies (Fun fact: This includes the world-famous 711!).

So, what’s your game plan to attract Japanese partners?

If you don’t have one yet, read on and take a page from any of this week’s feature companies and see how they managed to accomplish just that.

Japan's Eisai to invest up to $15 million in Missouri-based medical laboratory C2N

C2N co-founder and CEO Joel B. Braunstein, MD, MBA

🇺🇸 SAINT LOUIS, MO — Tokyo-based Eisai Co., Ltd. (Eisai) announced in March 2024 that its U.S. subsidiary Eisai Inc. will invest up to $15 million in medical laboratory C2N Diagnostics LLC (C2N) to support its goal to increase the availability, accessibility, affordability, and use of blood-based tests for Alzheimer’s disease in the United States.

READ MORE

Itochu partners with Blue Laser Fusion to advance fusion energy technology

Blue Laser Fusion co-founder Shuji Nakamura

🇺🇸 PALO ALTO, CA — Tokyo's Itochu Corp. has entered into a partnership with California-based fusion technology startup Blue Laser Fusion (BLF). As part of the deal, Itochu will acquire shares in BLF through a third-party allocation process and take part in the development of fusion energy and other ventures that use BLF's proprietary laser technology..

READ MORE

Mitsubishi, Digital Realty form $800M joint venture

Digital Realty Chief Investment Officer Greg Wright

🇯🇵 DALLAS, TX — Japanese conglomerate Mitsubishi Corp. and Texas-based Digital Realty, a leading global provider of data center solutions, formed a new joint venture to finance two data centers in Dallas. With an estimated value of $800 million, the new facilities mark Mitsubishi’s first overseas investments in data centers.

MORE FROM GMI POST
Bringing down boundaries

📌 In recent years, Japanese schools have recognized the need to welcome more international students. Business issues aside, such as increased enrollment, colleges and universities in Japan know that students will benefit more in an environment that is more inclusive and culturally diverse.

Among those cross-cultural bridges is Temple University Japan.

Today, Temple University Japan has more than 2,000 students enrolled in degree programs both undergraduate and graduate (education, management, and law), and another 2,000-plus in non-degree programs.

📰 READ more about Temple University Japan in GMI POST’s Japan Education Report 2023: Global Groundbreakers, published online and in print via Foreign Affairs Magazine.

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